Businesses Find Case for Social Responsibility

Businesses Find Case for Social Responsibility - http://www.marketingcharts.com Avatar Posted by Shelly under Strategy
From http://www.marketingcharts.com 4626 days ago
Made Hot by: on February 22, 2008 6:21 pm
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue through CSR activities, according to a study (pdf) by IBM. Moreover, 54% of those surveyed said CSR initiatives are already giving their companies a competitive advantage.





Comments


Written by blueenergy
4626 days ago

The link is working for me. The site must have been down.



Written by JackieO
4626 days ago
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