This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market. Pricing is regarded as a hugely sensitive issue, but you need to confirm whether you are pitched in the right ball park within your overseas market segment(s).
Competitive Analysis Blog: The role of pricing
Posted by bloggertone under StrategyFrom http://bloggertone.com 5412 days ago
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