BizSugar.com › Strategy › Determining Social Guidelines for Brand Employees

Social networks are undeniably a big part of our lives, but what is shared on them can cause problems for brands and employees alike. Do you have a policy regarding your employees or coworkers’ social media use and what they can and can’t mention? On one hand, having employees well acquainted with the world of social media marketing and promoting your brand can help raise awareness, but one small misstep could reflect poorly on the organization as a whole. Before establishing a social media policy, ask yourself (and the rest of your team) these questions.