Lessons from a trip to Lagos. Branding always matters when a destination, a person, or a cause competes. Just like with businesses, products and services. Brands are cumulative mental impressions and serve as an edge to connect with the market. Strong brands make the choice easy, whether you are seeking votes, support or investments.
Does branding countries, government programs and leaders really matter?
Posted by
oddpodz under Strategy
From http://marketing.oddpodz.com 4770 days ago
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