Easy Guidelines For Conducting A Focus Group

Posted by Sian Phillips under Strategy
From http://tweakyourbiz.com 3868 days ago
Made Hot by: NanoTechnologyMedia on April 2, 2014 12:12 am

By Alex Pejak

Focus groups are an excellent way to reach out and connect with potential users and get their feedback or comments. In an organization, focus groups are generally used for planning, evaluation or marketing purposes — usually in order to improve a particular service or product, and also during the development of mission statements or longer term strategic plans.

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Comments

Written by lyceum
3868 days ago

Sian: Thanks for the information! Yes, it is a great opportunity! I will soon write my first post for Tweak Your Biz...

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Written by lyceum
3868 days ago

I have now posted the comment on the post over at Tweak Your Biz! :)

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Written by lyceum
3868 days ago

Sian: How about inviting Alex Pejak to BizSugar? ;)

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Written by Sian Phillips
3868 days ago

Everyone who writes for TYB is invited to join Bizsugar and they get an email once every post is published suggesting it's uploaded to Bizsugar. If they don't within 24 hours then I add for them so it gets exposure. Not everyone takes advantage of this amazing opportunity :)

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Written by lyceum
3868 days ago

How much will it cost to set up a focus group? Could get some kind of "guarantee" of the findings from the project? Could you list companies that have been good at working with focus group? Could Protector & Gamble be one company?

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Written by Sian Phillips
3868 days ago

Hi - you may find you'll get an answer if you post the questions on the actual post as if I've put it on Bizsugar it's unlikely the author will see your questions on here. Just in case you're wondering why no replies to your comments :)

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