Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound...





Comments


Written by Barneyausten
4482 days ago

Hi Yoni. Great post, thanks for sharing. I particularly like the advice about looking at your product/service as a stranger/first-time visitor. It helps really see how you are presenting yourself. Cheers.



Written by yoni67
4505 days ago

Dear T. Bechtel, thank you so much for your response and feedback as well as your kind offer to pass on the link to your colleagues,

Regards, Yoni



Written by t.bechtel
4505 days ago

Yoni- I read this article which has been circulating in our office and wanted to offer my praise to you for the quality work which you have written. As our company has business links with Jordan, I have just forwarded the link to several colleagues I have at the Jordanian Embassy as well as to our sister companies in Aquaba and Ammann. I'm sure they will find it to be as fantastic as I have. Best regards!



Written by yoni67
4505 days ago

M.E.B., thanks for the feedback on the article. I'm glad to have written about your country and the inspiring story of your King. Sharing your wishes of peace in our troubled region, Yonatan



Written by MiddleEastBusiness
4506 days ago

Thank You for writing about my home country and the effect of the King of Jordan and his influencing this article. Peace/Shalom/Salaam



Written by yoni67
4506 days ago

Shawn & Al, Thank you both so much for your comments and valuable feedback...as always, it is GREATLY appreciated! Yoni



Written by ShawnHessinger
4506 days ago

Great observations, Yonatan. Certainly for some small business owners, perhaps in the beginning of their venture, they are always getting the pulse since they are in the midst of everything in a very hands on way, or perhaps even they are their company's sole employee. But even here sometimes with a bit a creativity and imagination it's also a good idea to get an idea of a customer's experience. Visit your own site as a user instead of as an administrator. Try to use the products and tools you offer as a consumer would. Maybe join a social network where your customers frequent. Engage them "incognito" and talk to them about that Website they use or that product or service they buy. Does it really give them the experience it's supposed to?



Written by alinisrael
4506 days ago

Yoni, Great Biz Advice, modern history lesson and flair! Your articles are becoming a hit in our office. Thanks, Al



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!