BizSugar.com › Strategy › How Millennials are dominating the housing market

For every generation, marketers tend to study the needs of each generation holistically.

According to Pew research, Millennials make up 23% of the American population and 24% of the EU population. This population is almost 1% more than baby boomers who now make up slightly above 22%.

Marketers are keen on this mammoth population numbering over 75m people. Their differing tastes and preferences are already changing the housing market in many ways.