How to Beat Your Competition: Lessons from "Eclipse the Wonder Horse"

Posted by Robert Peters under Strategy
From http://fresheyesconsultancy.com 4537 days ago
Made Hot by: Squawk Media on June 24, 2012 5:19 am

Are you beating your competition by miles or is the race to every new customer a close finish?

How to Beat Your Competition: Lessons on how to differentiate your small business so that you have no competition to race against from Eclipse the Wonder Horse.

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Comments

Written by HeatherStone
4535 days ago

Hi Robert,

A key theme here seems to be essentially competing by refusing to compete, essentially finding a market you can dominate rather than compete in another market where someone else already has the lead. It's probably also worth noting that the best way to wow your customers is in a market where essentially you are the first on the scene. Good advice for any business, definitely.

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Written by HeatherStone
4533 days ago

No problem, Robert. Nice post. You bring up another great point here, narrowing your market until you find your niche. An excellent idea which will also then give you a road map showing you the best directions to grow.

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Written by Robert Peters
4534 days ago

Hi Heather

Yes, that's very true. Taking another racing theme it's no good being an "also ran" - running in the race but never really troubling the leaders. If the market is too big with too many competitors keep making it smaller until you can, either by refining your niche or finding new angles.

Thanks for the feedback and comment.

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