BizSugar.com › Strategy › How to Craft a Winning Personal Brand Strategy

If you decided to become a professional singer, you’d have an endless supply of teachers to choose from. But who do you think would be most effective in helping you – a friend who is “passionate about music” and “knows a lot about singing”? Or Seal? There’s a huge difference between outsider knowledge and insider experience. And while your friend might teach you how to sing well, Seal also knows the intricacies of the industry which you need to know about to be noticed. – Says Irene McConnell nee Kotov of Arielle Careers