BizSugar.com › Strategy › How to Develop a Great Buyer Persona - Insightly

A buyer persona, also known as a customer avatar, is a representation of your company’s ideal customer. Depending on your industry and target market, you may have several buyer personas to create. When you create a persona for each portion of your target market, you can better refine everything in your marketing and sales tactics by writing copy as if you were speaking directly to a live person with defined wants, needs, likes, and dislikes.