BizSugar.com › Strategy › Is Your Blog Too Big to Fail?

In recent years we have heard of companies that were supposedly too big to fail, meaning that they would have to be bailed out if they were in a financial mess because their ruin could have a chain reaction to other companies as well. But as a blogger, wouldn’t it be nice to own a blog that was such an authority in its industry that even the most ground-shattering Google update would not even make the blog twitch?