Marketing has changed dramatically in just a few years. However, the way marketing departments are staffed in small businesses and nonprofits remains the same.
To gain a quick advantage, a good first step is reconsidering how your organization approaches marketing and outreach.
Marketing Has Changed And So Should Your Marketing Department
Posted by Gamelan under StrategyFrom http://gamelanllc.com 3000 days ago
Made Hot by: PMVirtual on February 4, 2016 6:27 pm
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To be sure, "institutional voice" is important, but reach is dramatically expanded when more voices are included. Perhaps more importantly, buy-in is also expanded.
In the end, this too is one way that the traditional marketing department structure is changing.
2996 days ago
Interesting piece. I feel it's not all about social media and internet marketing though. Real world/offline techniques have evolved as well and are often synergistic with online marketing strategies.
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2996 days ago
Thanks for reading and sharing your thoughts.
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2996 days ago
In that scenario - as with many nonprofits - conversational marketing can have big benefits. After all, nonprofit missions have unique advantages beyond those of selling a commercial product or service.
The benefits of conversational marketing can grow literally exponentially when a more distributed approach to the nonprofit's voice is adopted. That approach is difficult in a more traditionally structured department.
Thanks for reading and commenting!