BizSugar.com › Strategy › Marketing Is About You!

The new economic conditions, the rise of the social media and the internationalization often neglects, one of the main marketing principles! That the exceptional good marketing focused on YOU!

Marketing tries to make you feel special and part of a larger entity (culture, community, group, etc). It is not something for everyone to do and, certainly, it is not something of a mass nature! Its success or its failure is not just to make you buy something! It is to hooked you up with an idea, a specif brand or a perspective of the world, totally different from the ones in mainstream.