BizSugar.com › Strategy › Neuromarketing For Small Business Owners

Business owners often make decisions based on instinct and informally-gathered data, but columnist Chris Marentis suggests they could take it a step further by understanding buyer psychology.

This field of study is called neuromarketing, and several strides are being made in this space at this time by academics and large enterprises spending on research. Adding these learnings to your arsenal empowers you to make data-backed decisions in conjunction with the social intelligence businesses have always relied on.