BizSugar.com › Strategy › Never Underestimate the Competition

Never underestimate your competition. Never bring less than your A game. Zee Worstell, president of Accelerate Her, an online community for women business owners, is constantly reminded of basic business principles. Recently, when she attended one of her daughter's softball games, she was reminded of the danger of counting the competition out too early. After two big wins in a row, her daughter's team arrived at the game overconfident. And more importantly, they had been told the other team had no wins and would hand them an easy victory. You can probably guess what happened next...