Sir James Dyson - A Lesson on How to Compete on Quality :: Management Direct | Small business news; tips; networking

Posted by Management Direct under Strategy
From http://www.managementdirect.com 4818 days ago

In a world where the consumer can seem obsessed with price it is easy to get trapped by the issue of cost before we have had the chance to demonstrate quality. Sir James Dyson gives us the perfect lesson in how to demonstrate and compete on quality.

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Comments

Written by m4bmarketing
4817 days ago

Thanks for this article Alastair. What I like about his story was his idea just made sense and also showed what happens when you don't just copy your competitors' product or service features.

Susan

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Written by businessavante
4818 days ago

Hi Alastair.

This guy is a much more than just an "idea guy" - he's a genius at concept, engineering, inventing, and even marketing. Lots of people have ideas on building a better vacuum cleaner - but they haven't got a clue how to pull it off in 3 dimensions.

p.s. I'm a fan of Formula 1/Grand Prix cars - they're like land-bound fighter-jets. He designs them.

Duncan

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