BizSugar.com › Strategy › SWOT Analysis: Turn 4 letters into business growth

SWOT analysis began as a way to analyse internal and external factors that can directly or indirectly affect businesses. Internally, it looks at Strengths and Weaknesses; externally at Opportunities and Threats. 

Do you know what your current strengths and weaknesses are, or how opportunities and threats can affect your business? No? Read on to find out how SWOT analysis can get your business into gear.