BizSugar.com › Strategy › The One Thing You Need To Know To Survive In Business | Five Forces Group

There is only one way to create sustainable competitive advantage and smart growth: Customer Loyalty. Before you go out and spend a single dime on any more marketing or advertising or sales, ask yourself this simple question, Are my customers/clients loyal? And if not, then why? Believe it or not, a loyal customer is one very important asset you need to survive.