BizSugar.com › Strategy › The Problem with \'Activation\', \'Engagement\', and Talking about Customer Success like a Robot

When was the last time you felt ‘activated’ by a product? This is going to sound silly at first, and like internal language couldn’t have a meaningful effect on the way we look at approaching customer success for SaaS companies, but I’m going to argue that it can. When you say that you need to increase activation, the term puts you in the mindset that a customer is something that can be activated, like pulling the cord to fire up a lawnmower.