BizSugar.com › Strategy › The Profit: Marcus and Fuel Foods - Small Business Growth Stategies

Unfortunately it quickly becomes apparent that the owner, former personal trainer Erik Leander, is going to be very tough to reason with. His reaction to almost everything is to go into combat mode. On top of that he displays a painful lack of understanding as to what's acceptable public behavior. He promotes the business as if it were a "gentleman's club" using attractive fitness models in the proverbial "painted on jeans." His YouTube channel even had a homemade video which looked like it was inspired by one of those cheeky old Benny Hill skits.