Top Startup Misconceptions: If You Build It, They Will Come (and Pay)

Posted by CateCosta under Strategy
From http://www.catecosta.com 3544 days ago
Made Hot by: thecorneroffice on August 19, 2014 12:22 pm

Everybody’s heard the phrase “if you build it, they will come.” Unfortunately, that’s simply not true in the world of startups and it’s even less true that “if you build it, they will come and pay you for it.” This pesky assumption is the downfall of many a new business.

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Comments

Written by lyceum
3537 days ago

I was part-owner of a café and business center, located close (but not close enough) to the main-street of a busy area of the city, but it took a very long time to get people to come, visit and pay... After some years, we had to "close shop" and move on in life. We learned plenty of things from this experience regarding "location, location, location" and word-of-mouth marketing, etc. I have written a piece on Open Forum:

Five Lessons Learned from my Start-up — And why I’d Do it Again, January 19, 2009.

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Written by CateCosta
3537 days ago

Thanks for sharing! I will check it out.

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Written by ivanpw
3544 days ago

Cate,

So true - I remember when I was starting out in online business scene. I launched an online wellness store. The design was awesome; the products were full of potential. The sales? Just 1. In 2 months. Ouch.

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Written by CateCosta
3544 days ago

I think we've all been there! Unfortunately, not only does that misconception that customers will magically show up and buy lead to wasted time for new entrepreneurs because they won't see the success they expect right away, sometimes it totally discourages them and they just give up on whatever they were trying to build when a little more strategy development could have led them to success.

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