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User Adoption Frustrations With CRM

Avatar Posted by LukeRussell under Strategy
From http://customerthink.com 3724 days ago
Made Hot by: AmyJordan on September 4, 2014 7:40 am
Enabling sales does not mean collecting data; enabling sales means providing data in the easiest method possible. Profit derives from user enablement, not data entry.


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Written by LukeRussell
3590 days ago

The CRM system is not the issue. The issue is the main user of the CRM system is not wired for "data collection," and yet in most cases management passes down a list of items that must be updated on a regular basis, etc.
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Written by lyceum
3717 days ago

Luke: Have you had experience with a social CRM system, without any frustrations?
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Written by LukeRussell
3590 days ago

The issue is usually not the CRM system, but the expectations of the management.
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