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User Adoption Frustrations With CRM

User Adoption Frustrations With CRM - http://customerthink.com

Posted by LukeRussell under Strategy
From http://customerthink.com 3527 days ago
Made Hot by: AmyJordan on September 4, 2014 7:40 am

Enabling sales does not mean collecting data; enabling sales means providing data in the easiest method possible. Profit derives from user enablement, not data entry.

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Comments

Written by LukeRussell
3394 days ago

The CRM system is not the issue. The issue is the main user of the CRM system is not wired for "data collection," and yet in most cases management passes down a list of items that must be updated on a regular basis, etc.

- 0 +

Written by lyceum
3521 days ago

Luke: Have you had experience with a social CRM system, without any frustrations?

- 0 +

Written by LukeRussell
3394 days ago

The issue is usually not the CRM system, but the expectations of the management.

- 0 +

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