BizSugar.com › Strategy › What to Sell: How to Select the Right Product for Your Business : PowerHomeBiz.com

The selection of the right product or service is critical. In fact, the choice of a product or service for your business can make or break your business. Choose a product that requires significant production capital when you have none and couldn’t find any, and your business is compromised from the start. Offer a service that a hundred other entrepreneurs offer in your locality and you may find it hard to get noticed above your competitors. Or select a product with an extremely specialized market yet you do not know how to reach the potential customers, and your business can go kaput.