BizSugar.com › Strategy › What Won’t Work For SEO With Artificial Intelligence

When Google introduced RankBrain as its third most important ranking signal, it caught many people off guard. It also frightened many SEO providers who were afraid they might have to completely overhaul their approach to optimization. And in many cases, they were right.

Anyone who approached SEO from a perspective of trying to play off algorithms or guess how to best game the system is in trouble, because the system is no longer one with which we can keep up. RankBrain processes too much data too quickly for tricks to work. As artificial intelligence gains and increases its foothold in Search Engine Rankings, SEO webmasters will need to replace gamesmanship with quality. And some tactics that once yielded some dividends will no longer accomplish much.