BizSugar.com › Strategy › You Have 8 Words to Capture Your Reader's Attention

Everyday, you fight a battle. You spend your day competing with the internet, emails, texting and voicemails in an unfair battle to capture your reader’s attention. According to StatisticBrain, the average attention span is eight seconds. Eight. If the average adult listens and reads one word per second, that gives you eight words to capture your reader’s attention. Eight. They better be some powerful words. A pretty hefty responsibility, right?