4 Reasons Email Marketing’s ROI Doesn’t Matter

4 Reasons Email Marketing’s ROI Doesn’t Matter - https://litmus.com Avatar Posted by litmusapp under Success Stories
From https://litmus.com 2001 days ago
Made Hot by: OpenSourceMedia on May 2, 2016 8:23 am
Despite our collective rah-rah around the ROI opportunity, companies still significantly underinvest in email marketing. As much as we’d like email marketing's ROI to matter to more brands, it simply doesn’t. Here are some reasons why that’s the case...





Comments


Written by lyceum
1999 days ago

How do you really measure Return On Investment on your email marketing? I have at last started my first real newsletter, and I am in it for the long run... ;)



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