Business History: How a Marketing Tool Allowed Every 1970s Boy to Own the Greatest Super-Car Ever Built!

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Business History: How a Marketing Tool Allowed Every 1970s Boy to Own the Greatest Super-Car Ever Built!

Posted by yoni67 under Success Stories
From http://jobshuk.com 5005 days ago

The wall-poster was a cultural and marketing icon of the 70s and 80s...

...and this was THE ONE to own!

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Comments

Written by hamed1
5005 days ago

Yoni.

Really nice post. I enjoyed a nice vacation now back to work. Nice to have an interesting bit to read in between the bore-dom. I think that advertising is about building people's dreams.

Hamed

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Written by yoni67
5005 days ago

Hamed,

I agree. Advertising and Marketing regard dreams and follow-thru.

As far as work goes, diversions are nice. I just got back from a muddy walk with our dogs through the forest. Now it's back to work.

Thanks for stopping by!

Yoni

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Written by m4bmarketing
5005 days ago

Boy and their cars. Liked the post Yoni and out of interest I wonder if boys these days have posters of cars on their walls, or are they now having them as screen savers on their computers?

Susan

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Written by yoni67
5005 days ago

Susan,

Thanks!

From what I read, posters really hit their peak in the 70s and 80s. Kids, the college crowd (decorating their dormitories) etc. were the main buyers.

You are probably right...with multimedia, it's now easier to have a screensaver and change it as fads come and go.

Yoni

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Written by businessavante
5005 days ago

Thanks, Yoni - I just checked out the clips for I & II. II has Gomer AND Goober!

Duncan

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Written by yoni67
5005 days ago

Great flicks and great cars. I always loved when the Lamborghini ditches the State Trooper Trans-Am in that opening scene. A car in a movie can really be a great branding tool. I suppose the opposite were the "Airport" movies of the 70s and 80s when the plane which always had problems was a Boeing. Sure they were none too pleased with that.

Yoni

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Written by businessavante
5005 days ago

Hi Yoni,

I've seen Cannonball Run II, but not the 1st one. I almost hate to admit I like the movie so much - Frank Sinatra as the "chairman of everything", Sammy & Dean, Gomer, Susan Anton & Catherine Bach, Ricardo Montalban, Tele Savales, Jack Elam, Richard Kiel & Jackie Chan, Marilu Henner, and Shirley Maclaine. How can it go wrong??

Duncan

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Written by yoni67
5005 days ago

Duncan,

http://www.youtube.com/watch?v=wFB6FfaNQ40&feature=related

:)

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Written by yoni67
5006 days ago

Alan,

It was and remains an ICON in every sense of the word: business and cultural.

Thanks for visiting,

Yoni

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Written by amabaie
5006 days ago

Except when we hit puberty. Then we owned Farrah Fawcett and Sheryl Tiegs (which I am probably spelling wrong).

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Written by yoni67
5005 days ago

The problem was that Farrah was married to Lee Majors who would have put a "bionic" ass-kicking on us. At least the car was somewhat attainable with hard work.

In any case when it came to Charlie's Angels, Jacklyn Smith was always "my girl!"

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