In 2015, The Fader reported that out of Spotify’s 75 million monthly users, 20 million are paying customers.
A 26.6% conversion rate is staggering on freemium products.
2019 Q1 data: 217 million active users, 100 million subscribers. That’s 46% conversion rate.
If 26.6% was staggering then how should we call 46%? Eye-popping? Astounding? Stupefying?
Case Study: How Spotify achieves astonishing 46% conversion rate from free to paid
Posted by
KristieWeltmermsh under Success Stories
From https://growrevenue.io 1654 days ago
Made Hot by: fusionswim on October 11, 2019 7:29 am
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