Coca Cola: 3 lessons you can learn in the age of social media

Posted by JasonHJH under Success Stories
From http://smminsights.com 4234 days ago
Made Hot by: maestro68 on April 26, 2013 4:46 am

Coca Cola's Asia Pacific Regional Director Leonardo O'Grady shares compelling case studies that illustrated 3 lessons that every business should learn in the age of social media during a conference "Creating Advocacy In A World Where Mob Rules - The Coca Cola Story".

So what are the lessons we should learn? Read to find out more!

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Comments

Written by lyceum
4227 days ago

Jason: Thanks for the link. I like Oreo and Kit Kat, so I have to check it out! :)

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Written by lyceum
4228 days ago

Jason: Thanks for sharing the lessons learned. I like your statement: "Be consistent. Your image, your voice, your brand." Do you have other business cases using social media in a successful way?

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Written by JasonHJH
4228 days ago

Thank you Lyceum!

I believe there're many businesses using social media successfully, and each to their own merits. For a brilliant example, see Oreo & Kit Kat.

http://www.mediabistro.com/prnewser/did-oreo-win-twitter-again-yes-they-did_b60761

Hope this helps! I hope to share more helpful cases in the future. Thank you once again for reading and commenting.

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Written by hackerspots
4234 days ago

Great article! Love the case studies.

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