Coca Cola: 3 lessons you can learn in the age of social media

Coca Cola: 3 lessons you can learn in the age of social media  - http://smminsights.com Avatar Posted by JasonHJH under Success Stories
From http://smminsights.com 4103 days ago
Made Hot by: maestro68 on April 26, 2013 4:46 am
Coca Cola's Asia Pacific Regional Director Leonardo O'Grady shares compelling case studies that illustrated 3 lessons that every business should learn in the age of social media during a conference "Creating Advocacy In A World Where Mob Rules - The Coca Cola Story".

So what are the lessons we should learn? Read to find out more!





Comments


Written by lyceum
4097 days ago

Jason: Thanks for the link. I like Oreo and Kit Kat, so I have to check it out! :)



Written by lyceum
4098 days ago

Jason: Thanks for sharing the lessons learned. I like your statement: "Be consistent. Your image, your voice, your brand." Do you have other business cases using social media in a successful way?



Written by JasonHJH
4097 days ago

Thank you Lyceum!

I believe there're many businesses using social media successfully, and each to their own merits. For a brilliant example, see Oreo & Kit Kat.

http://www.mediabistro.com/prnewser/did-oreo-win-twitter-again-yes-they-did_b60761

Hope this helps! I hope to share more helpful cases in the future. Thank you once again for reading and commenting.



Written by hackerspots
4103 days ago

Great article! Love the case studies.



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