Big Game is an event enthusiastically awaited by a huge audience of Football fans and others who also find it a special occasion In any case this is good business for all. According to a new survey by the Retail Advertising and Marketing Association, conducted by BIGresearch, the average consumer is expected to spend $59.33 on game-related merchandise, apparel and snacks, up from $52.63 last year. Total Super Bowl spending is expected to reach $10.1 billion. We hear TV sales are going up big time.
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Comments
4834 days ago
I typically watch the Super Bowl here in Israel with friends in a pub where the Guinness flows nicely. There's a pretty big American ex-pat community here in Jerusalem. I love the game, the commercials, the Marketing and everything...except that the game starts at 3 in the morning and ends as the sun is coming up :(