BizSugar.com › Success Stories › Family Farm Beats the Competition with a Niche All Their Own

How do you compete with other businesses who are selling the same product as you but for less money? One solution is to change the product. And that's exactly what Duane Koch of Koch's Turkey Farm did. When larger farms continuously beat his small three generation farm on price, Koch decided to change the game. He decided to raise a better turkey. Now Koch's Turkey Farm raises hormone, byproduct and antibiotic free turkeys for Whole Foods Market. And they make a lot more on each bird than their competitors.