Family Farm Beats the Competition with a Niche All Their Own

Family Farm Beats the Competition with a Niche All Their Own - http://smallbiztrends.com Avatar Posted by ShawnHessinger under Success Stories
From http://smallbiztrends.com 2118 days ago
Made Hot by: LimeWood on December 17, 2014 9:13 am
How do you compete with other businesses who are selling the same product as you but for less money? One solution is to change the product. And that's exactly what Duane Koch of Koch's Turkey Farm did. When larger farms continuously beat his small three generation farm on price, Koch decided to change the game. He decided to raise a better turkey. Now Koch's Turkey Farm raises hormone, byproduct and antibiotic free turkeys for Whole Foods Market. And they make a lot more on each bird than their competitors.





Comments


Written by AngelBiz
2114 days ago

This is a great inspirational story. A lesson for all small business owners in how to compete with big boys. In my view the key is finding a niche and providing personal customer service that cannot be matched by large stores.



Written by lyceum
2115 days ago

I am getting hungry for turkey products now! Do you know how they name, turkey, came about?



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!