BizSugar.com › Success Stories › How Coolest Became The Most Successful Kickstarter Ever

On Friday 29th August 2014, Ryan Grepper’s Coolest closed its Kickstarter campaign with over $13million in donations to become the most successful project on the renowned crowdfunding platform ever. The ’21st Century Cooler that’s Actually Cooler’, which had an original goal of $50,000, went on to surpass Pebble’s smartwatch campaign total of $10.2million and, along the way, proved that crowdfunding success isn’t just down to the product – strategy and marketing are vital.