BizSugar.com › Success Stories › How to Compete With Unconventional Business Practices - San Francisco Small Business

Sometimes unconventional business practices can help you realign your principles, practices and purpose; which is what happened when Andrew Thompson (www.createpeakperformance.com) helped one of his Realtor clients. It was a clever marketing exercise that not only reconnected the Realtor to his core values, but provided him with an opportunity to support his community. His client was challenged with no budget and wanted to create a positive perception of himself and his profession -- Realtors.