BizSugar.com › Success Stories › It’s Not a Pivot, It’s an Evolution

When a business changes directions the tendency is to call it a pivot. Bruce Croxon is the co-founder of Lavalife, the popular online dating site which started out as a phone-based classifieds site. He says when it comes to his business, pivot isn’t the right word – it’s all about evolution. “For us it wasn’t so much a ‘shift’ but an evolution,” he says. “Entrepreneurs, particularly in the tech space, need to constantly stay on top of new access and user points.”