BizSugar.com › Success Stories › Product Personality Down Under

When you think about an Outback Steakhouse, what’s the first thing that comes to mind? Chances are it’s the sound of a man’s voice speaking with an Australian accent, or the image of a kangaroo, or the memory of one of Outback’s Aussie-themed dishes like Kookaburra Wings. It’s no accident when a brand has strong associations like those. It’s the result of a brand personality that has been carefully cultivated.

Outback’s brand personality instantly differentiates it from every other restaurant. How can you build a brand identity that works that hard for you? Here are some lessons from Outback and other companies that have done the job well: