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The Guerilla from Kentucky

Posted by stepbystepmarketing.com under Success Stories
From http://www.stepbystepmarketing.com 4970 days ago

The Maker’s Mark bourbon distillery in Kentucky seems more like a place for sippin’ on the porch than thinking like a guerilla marketer. But not so. Makers Mark’s Ambassador Program for preferred customers is an example of guerilla marketing done right.

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