BizSugar.com › Success Stories › What a Hot Socks Brand Can Teach Entrepreneurs About Creating a Market ⋆ Egg Marketing

The first time I saw them, I wrinkled my nose in disgust. They’d arrived in my FabFitFun subscription box, their garish pink color and 10 grippy toes mocking me. I had no use for such frivolity in my life, so I tossed them into my giveaway pile.

One year later, I’m a convert. What in the heck happened in the space of 12 months to change my outlook on ToeSox? Turns out the brand knows what it’s doing.