Big Data is seen by many as the next major disruptive force and paradigm shift. As Cynthia Kurtz said on svgtribune.com, “If you are an IT professional, the cloud is old news. Now industry insiders are talking about ‘Big Data.’ "

Big Data consists of the massive amounts of information being generated—including the posts of millions of users on Twitter, Facebook, LinkedIn, and numerous other sites. Mining this data promises to give marketers more and better information for profiling prospects and for gaining insight into markets and competitors.

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