BizSugar.com › Technology › CallRail Review - Analyzing Your Search Marketing Efforts With Phone Call Analytics

The workflow for CallRail works on two levels: external and internal. In the external workflow, visitors to your website are dynamically assigned a phone number (from a pool of pre-configured numbers) when they visit your website. If the visitor calls your business, the phone number (assigned to that unique visitor) helps you track conversion rates and, also, provide customized service.