Google’s stranglehold on the world of adtech has traditionally left little room for new blood in the industry. Coupled with fellow ad juggernaut Facebook, Google garnered 75% of new digital ad spending last year.
Understanding the need to evolve and meet the needs of today’s publishers and consumers alike, what are modern adtech companies doing to loosen Google’s grip on the industry?
Can adtech pose a challenge to Google’s dominance?


From https://thenextweb.com 1837 days ago
Made Hot by: JamesMcAllister on June 16, 2017 9:37 am
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Comments
1835 days ago
1836 days ago
1836 days ago
Very interesting post.
Indeed this is a wonderful competitor for Google!
Let's wait and see the performance.
Anyways, thanks a lot for sharing this information.
May you have a great time of sharing ahead.
Best
~ Phil
1836 days ago
Adtech is really into its own. I really liked the concept how they have come across something better than Google.
It's not about dominance, it's about how they treat their customers.
~Ravi