Can adtech pose a challenge to Google’s dominance?

Posted by erikemanuelli under Technology
From https://thenextweb.com 1502 days ago
Made Hot by: JamesMcAllister on June 16, 2017 9:37 am

Google’s stranglehold on the world of adtech has traditionally left little room for new blood in the industry. Coupled with fellow ad juggernaut Facebook, Google garnered 75% of new digital ad spending last year.

Understanding the need to evolve and meet the needs of today’s publishers and consumers alike, what are modern adtech companies doing to loosen Google’s grip on the industry?

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by nicregi
1500 days ago

Great article and thanks for sharing. Love the competition. Let's see how it goes!

- 0 +

Written by tiroberts
1501 days ago

It would be interesting to see this play out, but I think Google is still very strong

- 0 +

Written by pvariel
1501 days ago

Hi Erik

Very interesting post.

Indeed this is a wonderful competitor for Google!

Let's wait and see the performance.

Anyways, thanks a lot for sharing this information.

May you have a great time of sharing ahead.

Best

~ Phil

- 0 +

Written by ravichahar
1502 days ago

Hey Erik,

Adtech is really into its own. I really liked the concept how they have come across something better than Google.

It's not about dominance, it's about how they treat their customers.

~Ravi

- 0 +