BizSugar.com › Technology › Creating effective landing pages by Flavio Mester

Whenever you do an online marketing campaign for your business, instead of sending people to your Home page, it is a good idea to send them to a specific page that's directly related to the campaign. That page is known as a "landing page" and it's best practice to keep its content simple and include a call to action (typically an online form). Also, it is a recommended that you hide the main website navigation from it so as to not distract visitors.