BizSugar.com › Technology › CRM Software: The Technology Behind the Tool - Smallbiztechnology.com

For those of us who use Customer Relationship Management (CRM) applications on a regular basis, they add immeasurable value to our productivity. We talk to so many people over the phone, email, text, Twitter and Facebook that it’s impossible to remember who said what and when they said it, but CRM software helps us manage the communication. We take this modern software marvel for granted, but deep in the core of CRM, you can find some major innovation and stunning technology.