BizSugar.com › Technology › How CRM-ERP integration can help improve sales and manufacturing processes - 3i Infotech

An ERP CRM software enables users to derive deep insights to identify products with the maximum profitability and growth potential which in turn translates into better manufacturing planning. Once the ERP users know which products the customers prefer the most, they can focus their production efforts on those products and generate higher sales. At the same time, the ERP CRM software reveals customers with the highest value which enables marketers to foster customer and prospect relationships, close sales sooner and streamline all customer contact activities.