BizSugar.com › Technology › How is CRO Different from A/B Testing?

A/B testing and conversion rate optimization (CRO) are two of the most effective ways to measure the success of digital marketing campaigns. However, while they are both powerful tools, there are some key differences between them. In this article, we’ll explain how CRO is different from A/B testing and discuss how to choose the right tool for the job.