BizSugar.com › Technology › How to Build User Personas: Guide Based on a Case Study

For any business success it is crucial to know who your customers are to be able to meet their needs, prevent frustrations and persuade to buy. If you have a physical store where you sell your goods it is quite easy, isn’t it? You go to your store and observe your customers, talk to them, ask them what they like about their experience with your brand?

Why have they chosen you? Why are they hesitating whether to buy or not? If you’re lucky, you can even find out about their background, name of their cat and what they prefer tea or coffee. This way you can easily get to know your customers, develop a loyalty towards your brand and adjust your business to meet their expectations.