BizSugar.com › Technology › Lead Nurturing: Accelerate your Lead Nurturing Campaign with Drip Marketing

Sales leads are the keystone to the success of any B2B company. A complex sales cycle often needs sales reps to stay in touch and keep on the top-of-mind with prospects. Lead nurturing is focused on educating the qualified sales leads who are not yet ready to make a purchasing decision. The key to a successful lead nurturing campaign is delivering content that’s valuable enough to engage the target audience. If done right, lead nurturing can create a dedicated customer base that believes in your services and trusts your offerings.