BizSugar.com › Technology › New data on push notifications show up to 40% CTRs, the best perform 4X better than the worst (Guest post)

A few weeks ago, the folks at Kahuna released some great data showing that up to 60% of users opt-out of push notifications. Now they're releasing some new data on the click-through rates of push notifications, showing the differences between app categories and breaking down the reasons why some apps are so much stronger than others.